Equipment marketing and sales

We take equipment to market.

Positioning, campaigns and direct sales for manufacturers and distributors of serious machinery.

Start a project What we do
Tower cranes over a steel structure under construction

Marketing that reads like a spec sheet. Sales that close like one.

Engineer working over a technical drawing
Marketing

Equipment marketing

Technical content and campaigns built around the spec sheet, written for the engineers and buyers who actually read it.

Sales

Direct sales

A trained sales operation representing your line end to end: qualification, demonstration, negotiation and close.

Distribution warehouse racking stocked with parts
Distribution

Channel and distribution

Dealer and distributor networks vetted, onboarded and managed, so your equipment is stocked where customers already buy.

Launch

Launch and go to market

New products taken from factory floor to first purchase order: pricing, collateral, trade shows and pipeline.

Welder at work amid sparks on a fabrication floor

Built for products that are heavy, technical and expensive.

Long sales cycles, informed buyers and six figure order values change how equipment should be sold. Our whole operation is shaped around that reality.

  • Buyers first. Every campaign starts with who signs the purchase order.
  • Proof over polish. Specs, demonstrations and references carry the sale.
  • One accountable team. Marketing and sales under the same roof, measured on the same number.

From the racking aisle to the refinery gate.

High bay warehouse aisle with palletised stock
Material handling
Process plant with towers and stacks
Power and energy

The record so far.

Every engagement is measured on pipeline and purchase orders, not impressions.

0+
Product lines represented
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Countries with active channels
£0M+
Equipment sales facilitated

Put your equipment in front of buyers.

Tell us what you build and where you want it sold. We reply within one working day.

Start a project management@onyxassociates.co.uk